![From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian](https://i.guim.co.uk/img/media/f9102f3d3495d26f5223f8419b313b483ea43180/0_155_3500_2100/master/3500.jpg?width=465&quality=85&dpr=1&s=none)
From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian
![Kyrie 1 'Australia' - Nike - 705277 333 - teal/green strike-radiant emerald-metallic red | Flight Club Kyrie 1 'Australia' - Nike - 705277 333 - teal/green strike-radiant emerald-metallic red | Flight Club](https://cdn.flightclub.com/750/TEMPLATE/042464/1.jpg)
Kyrie 1 'Australia' - Nike - 705277 333 - teal/green strike-radiant emerald-metallic red | Flight Club
![Nike Swoosh T-Shirt Black - Free delivery | Spartoo NET ! - Clothing short-sleeved t-shirts Men USD/$31.50 Nike Swoosh T-Shirt Black - Free delivery | Spartoo NET ! - Clothing short-sleeved t-shirts Men USD/$31.50](https://photos6.spartoo.net/photos/219/21947866/21947866_500_A.jpg)
Nike Swoosh T-Shirt Black - Free delivery | Spartoo NET ! - Clothing short-sleeved t-shirts Men USD/$31.50
![Nike Clothes for Men: All the Shoes, Shorts, Sweats, and More to Buy From the First Name in Athletic Apparel | GQ Nike Clothes for Men: All the Shoes, Shorts, Sweats, and More to Buy From the First Name in Athletic Apparel | GQ](https://media.gq.com/photos/62d81f70b21f564565a2d7ed/3:2/w_1686,h_1124,c_limit/nike.jpg)